Will Google rate display affect business travel bookings?
July 26th 2011 09:05
In March 2011, the US Department of Justice finally decided to OK the $700 million Google-ITA deal in favor of Google. The question on everyone’s mind is how would Google’s travel game-plan affect the travel industry. Every new feature addition from Google since then is getting wide attention. The new rate displays on Google’s hotel search results is one such feature which is expected to affect many travel industry segments.
For close to a year now, Google has been quietly experimenting ‘Hotel Price Ads’ that displays ads with hotel price for hotel searches inside Google Maps. In some markets this has already gone live.
So what does this mean for the business traveler?
The business traveler benefits here, as the search result displays rates across multiple OTAs, making comparison and decision making easier than before. However, this would be limited to an individual booking.
The larger companies and Travel management Companies too would be using hotel booking systems (such as HotelHub) which can already pull best rates from multiple GDS and non-GDS channels. So, this might not be of much interest to them.
Read the complete article on HotelHub Blog
For close to a year now, Google has been quietly experimenting ‘Hotel Price Ads’ that displays ads with hotel price for hotel searches inside Google Maps. In some markets this has already gone live.
So what does this mean for the business traveler?
The business traveler benefits here, as the search result displays rates across multiple OTAs, making comparison and decision making easier than before. However, this would be limited to an individual booking.
The larger companies and Travel management Companies too would be using hotel booking systems (such as HotelHub) which can already pull best rates from multiple GDS and non-GDS channels. So, this might not be of much interest to them.
Read the complete article on HotelHub Blog
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