Implications of mobile booking technology for business travel
November 4th 2011 11:37
Travelers are increasingly relying on mobile devices and apps to plan and travel around the world. As faster and smarter phones are being rolled out, the booking tools are going mobile too but on a slower pace. The number of mobile bookings in the travel space has accelerated from $20 million in 2008 to over $200 million in 2010. (eyefortravel, May 2011)
Businesses travelers are demanding the same level of convenience and functionality from their mobile devices as on their desktops. A recent survey by Sabre in August2011 reported that two-thirds of travelers want to search and book hotels on a mobile device.
Travelers demand better mobile technology experience
Rather than relying upon their TMCs’ systems to check options and availability of flights and hotels, travelers are simply pushing buttons on their smart phones to achieve this. This is a trend that is not going to go away.Traditional paper tickets and formal travel documents have already largely given way to digital boarding passes and mobile itineraries, and mobile booking technology is just an extension to this trend.
This demand for convenience and accessibility has the potential to seriously impact upon the traditional relationship between the business traveler, the corporate Travel Manager and their TMC partner.
TMCs need to look at embracing this mobile technology and harnessing it to strengthen their relationships with the their corporate clients otherwise they risk being increasingly marginalized.
Read the full post at HotelHub
Businesses travelers are demanding the same level of convenience and functionality from their mobile devices as on their desktops. A recent survey by Sabre in August2011 reported that two-thirds of travelers want to search and book hotels on a mobile device.
Travelers demand better mobile technology experience
Rather than relying upon their TMCs’ systems to check options and availability of flights and hotels, travelers are simply pushing buttons on their smart phones to achieve this. This is a trend that is not going to go away.Traditional paper tickets and formal travel documents have already largely given way to digital boarding passes and mobile itineraries, and mobile booking technology is just an extension to this trend.
This demand for convenience and accessibility has the potential to seriously impact upon the traditional relationship between the business traveler, the corporate Travel Manager and their TMC partner.
TMCs need to look at embracing this mobile technology and harnessing it to strengthen their relationships with the their corporate clients otherwise they risk being increasingly marginalized.
Read the full post at HotelHub
| 18 |
| Vote |
subscribe to this blog